SAVEit | Personal Financial Management App
Description
Managing personal finances can be a complex and time-consuming task, especially for individuals with multiple financial accounts and fluctuating income streams. Traditional methods of tracking expenses and budgeting often lack the organization and flexibility needed to effectively manage finances.
SAVEit, a user-friendly personal finance management app, aims to simplify financial management by providing a centralized platform for tracking income, expenses, setting budgets and goals.
Interview
To dive deep into user needs and motivations, I facilitated in-depth conversations with 5 individuals who perfectly represent the target audience.
Questions
- What method do you use to manage your expenses?
- Do you have any specific categories for your expenses? What is your method for categorizing?
- If you have an unexpected expense, such as a car breakdown, how do you typically manage it?
- How often do unexpected expenses come up for you in a month?
- If you have a non-essential expense, do you have a specific source of money to use for it?
- What percentage of your expenses are on track?
- Why do some expenses fall within your budget and others don’t?
- Does knowing that you have to pay rent on a certain day of the month help you manage your expenses?
- Have you ever made a financial plan for a specific purpose, such as buying a new phone?
- Have you ever run out of money in the middle of the month? If so, was it due to not tracking your expenses?
- Is investing one of the options for which you set aside money each month? What do you invest in?
- Have you ever withdrawn money from your savings? Is it usually or rarely?
- Which features of bank apps or SMSs help you control your expenses?
Competitor Analysis
Competitor analysis is like x-raying the rivals’ interfaces. I dissect their strengths and weaknesses, learning from their successes and failures to craft an even better user experience for the product. I carefully analyzed 5 apps to uncover insights about best practices.
Affinity Map
Bridging the gap between qualitative data and actionable insights, I utilized an affinity map. This method transformed a collection of user voices into a clear roadmap, propelling me towards solutions that truly met their needs.
User Persona
User personas come to life through research, embodying the needs, goals, and frustrations of the target audience. They break down data into relatable characters, guiding design decisions to resonate with who actually matters – the users.
Brainstorming
Brainstorming allows me to gather ideas, explore potential solutions, and identify the best approach to address user needs and challenges. It encourages collaboration, fosters creativity, and helps to generate innovative solutions that can transform user experiences.
Features
Basic Features
- Expense record
- Income record
- Profile
- Account balance record
- Expense categories
- Income categories
- Reports by category (for example: monthly transportation)
Key Features
- Loan record with details (including interest and total return calculation)
- Reminder
- Budgeting
- Goal setting
- Investment record
- Purchase price
- Real-time market value
- Profit and loss report
- Unnecessary expense recognition and investment enhancement
- Limit setting for income and expenses
- Withdrawal limit warning
- Minimum savings limit record
- Location record
- Image record
- Social login
- Cost time frequency
- Minimum savings limit record
- Location record
- Image record
- Social login
- Cost time frequency
Colors
Colors influence human emotions. Well-chosen, can evoke pleasant associations and have a positive impact on the brand image.
The psychology of colors helped us to choose three main color sets that accurately reflect the brand values.
SAVEit blue: Blue is often linked to trust, reliability, and security, important qualities for users managing their finances. It evokes feelings of calmness and stability, which can be reassuring when dealing with money.
Typography
Helvetica Neue
The main typeface, which perfectly fits the character of the brand, Helvetica Neue.
Helvetica Neue a widely popular sans-serif typeface, boasts a vast and diverse range of shapes across its extensive family.
Helvetica Neue’s shapes generally convey a sense of neutrality and professionalism, making it suitable for various designs. The combination of simple shapes, consistent weight, and open counters ensures excellent readability across different sizes and contexts. While rooted in classical principles, its clean lines and minimalist approach maintain a contemporary feel.
