Strange Transfers for Top Players
Client: Varzesh3
varzesh3.com | IG: varzesh3
Release Date: June 2022 – August 2022
About the Company
Varzesh3, with more than 12 years of experience, is the most visited online Persian media worldwide. With more than 4.4 million followers on Instagram, Varzesh3 has a massive impact on the country’s media atmosphere.
Concept
The speculations around the players in the transfer window reach as high as it can. The media entourage publish so much rumours about famous players. Cristiano Ronaldo’s possible departure at the time had hit the news in the summer. The media worldwide linked CR7 to big clubs.
Idea
My idea was that we could surf on the waves of this news with the combination of our domestic league. I created some photo manipulations about it. I linked Cristiano to two famous Iranian teams based in the capital. Obviously, this can never happen, but even the imagination would bring out so much joy.
To improve the interaction of the project, I decided to add some other top-level players and create the artworks.
Problem & Solution
Problem
The main challenge in these manipulations is always that the final work should be as realistic as possible.
Solution
I decided to use the real bodies of players and not cut the head. The best way to be realistic in these swaps is to transfer the actual body, not just the head or face.
I created the backdrop of transfer presentations in the clubs (Esteghlal & Perspolis) to use as the main element of this manipulation. It can be curved into perspective whenever it’s needed.
User Persona
The target audience is all the fans of Esteghlal and Perspolis (the most famous football clubs in Iran). Everybody is a fan of one of these two teams in our country, and there is no third option.
Scheduling
Finally, on July 3rd, 2022, the artworks were published and hit the internet. Those days the blue side was criticized by the fans because of the poor performance in the transfer market, and the reactions from these people were more than the red side.
