Pishgaman | Internet Service Provider
Client: Pishgaman
Release Date: June 2021
Idea
Pishgaman is an internet service provider. It has a large range of advertisements in social media and outdoor advertising. They came to me with a challenge for their specific target audience. They wanted to make this billboard attractive for IT managers who want to buy an internet service for their company. I had to create something that catches the eye in 5-7 seconds in the highway.
Problem & Solution
Problem
Past designs were so generic, and they did not get the desired feedback out of it.
Solution
I got through ideas that were not generic and could catch the eye of the target audience.
Other Designs
Not Accepted
Concept
Final Design
You may know the Chrome T-Rex meme in social media. An idea came to my mind about the target audience spending much time on social media. IT managers nowadays are often young and should have experienced the connection lost page in google chrome which leads to the chrome T-Rex game. I decided to show the differences between a strong and weak connection.
