Cenzo | Art Gallery
Personal Project
Logo Design
Concept
“Less is more.”
-Mies Van Der Rohe, 1886
An art gallery that only collects modern-style minimal artworks can shine like a sun to spread the light. It’s a childhood dream that came to reality. So the idea came to my mind, and I created the logo. I started with sunrise and put a frame around it to hold.
So simple, So easy.
Graphic Elements
Lines & Shapes
The logo is abstract enough to be upscaled and used as a background element highlighting certain page information.
The entire symbol doesn’t have to be used. Just some parts of it can be separated and used as graphic elements. It should be remained recognizable to promote Cenzo.
Typography
Aeonik
The typeface of choice for Cenzo is Aeonik by CoType Foundry. The typeface is a clean and modern Neo-Grotesk Sans-Serif, and it is scalable so that it can be used on social media and any general copy for the brand.
CoType Foundry’s description of the typeface: “Extensive family and character set of this typeface makes it perfect for a timeless brand identity.”
The font is eligible in all sizes, making it perfect for any branding solution, from headlines and big titles to body copy and text descriptions.
Colors
Cenzo is calm, elegant, and professional. It collects minimal modern-style artworks from around the world to display. As an art gallery, I chose black and white to demonstrate the powerful and elegant look of the designs. A little mystery may pass by too.
The secondary color’s primary color is blue, representing trust, loyalty, and faith.
