Client: Totmeal California, USA Release Date: July 2018 Client Websites: armanitrade.com & totmeal.com Role: Brand Visual Identity & Package Designer
Logo Design
Concept
Totmeal is a brand of baby feeding products. Since the brand was created, it has been focusing on the baby’s health and helping young parents with new technology for feeding their kids natural and healthy foods quickly.
You can make food so fast and easy with Totmeal. I thought it’s like the baby is cooking the food. So how about a baby chef?
Logo Design
Wordmark
Wordmark can be used in situations where there is not enough space for full logo or its variations.
Typography
Arial Rounded MT
The typeface of choice for Totmeal is Arial Rounded MT by Robin Nicholas, Monotype Typography ltd. The typeface is a fun, friendly Sans-Serif, and its soft, smooth, and friendly character make it perfect for a baby product.
The font is eligible in all sizes, making it perfect for any kind of branding solution, from headlines and big titles to body copy and text descriptions.